Hi. I want to build a brand through which I will be offering different services, ie: tourist information; news on tecnology; ebook selling; graphic design… given the diversity of subjects -that I want however to be linked by a master-brand- I am looking for a site structure that will consent a good SEO for each and every one of those services, so I thought creating a multisite. Is that a good option? in that case, would it be better a domain based multisite or a path (directories) based multisite?
My goals are to promote both the main brand (mydomain.com) but establishing different keywords in every site of the network (thus, mydomain.com/graphicdesign would have keywords like “graphic design” “my city” “flyers"; and mydomain.com/tourism will have as keywords “tourism” and “my region”.
Is there any multisite structure that consent that whenever a user visit one of the sites of the network all the other sites benefit in terms of SEO?